The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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gaming - digital / console / online / mobile
Award
Agency
Client
Title
Category
Annual ID
Machine Gun Mouth
Agency: Early Man Film Pvt Ltd / Mumbai + DDB Mudra Group / Mumbai
Client: Battlegrounds Mobile India Category: Sound Editing
Bound By Ink
Agency: McCann / London + Blinkink / London + Craft / London
Client: Microsoft / Xbox Category: User-Generated Content
NURO
Agency: Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne
Client: La Trobe University Category: Mobile Games / Branded Game
Billie Eilish x Beat Saber
Agency: Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles
Client: Meta Quest [fka Oculus] Category: Brand-Side Initiated & Originated Projects
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client: Activision Blizzard / Call of Duty Category: Gaming / Computer & Console
Warzone in Paradise
Agency: 72andSunny / Los Angeles
Client: Activision Blizzard / Call of Duty Category: Mobile-First Video / Over 15 Seconds
Warzone in Paradise
Agency: 72andSunny / Los Angeles
Client: Activision Blizzard / Call of Duty Category: Influencer Marketing / Single Channel
Game Responsibly - Machine-gun Mouth
Agency: DDB Mudra Group / Mumbai + Early Man Films / Mumbai
Client: Battlegrounds Mobile India Category: Online Films & Video / Long Form - Single
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles
Client: Activision Blizzard / Call of Duty Category: Online Films & Video / Long Form - Single
Machine Gun Mouth
Agency: Early Man Film Pvt Ltd / Mumbai + DDB Mudra Group / Mumbai
Client: Battlegrounds Mobile India Category: Casting
FIFA 22 Hyper Motion
Agency: No.8 Sound & Vision Ltd / London
Client: EA Sports Category: Sound Design
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client: Activision Blizzard / Call of Duty Category: PC Games / Brand Integration / Placement
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica
Client: Activision Blizzard / Call of Duty Category: Experiential / Brand Installations
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft Category: Experiential Radio & Audio
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft Category: Innovation in Radio & Audio
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London
Client: Xbox / Microsoft Category: Innovation in Branded Entertainment
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London
Client: Xbox / Microsoft Category: Cross-Channel UX / UI / Digital / Physical
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London
Client: Xbox / Microsoft Category: Integrated Campaign
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft Category: Innovation in Experiential
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London
Client: Xbox / Microsoft Category: Promotional Items / Booklets & Brochures
The Fall
Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Nexus Studio / London + The Mill / London
Client: Sony Interactive Entertainment Category: Craft - Visual Effects / Single
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London
Client: Xbox / Microsoft Category: Co-Promotions
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft Category: Audio
ECHOs
Agency: DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris
Client: Ubisoft Category: Cross-Channel UX / UI / Digital / Physical
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft Category: Online / Branded Podcast
ECHOs
Agency: DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris
Client: Ubisoft Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Watch Dogs Legion 101
Agency: Funworks / OAKLAND
Client: Ubisoft Category: Online Films & Video / Long Form - Single
Everyday Escape
Agency: McCann / London + Craft/McCann / London + MRM//McCann / London + Microsoft / Reading
Client: Xbox / Microsoft Category: Billboards & Transit / Dynamic Billboards & Transit
Feel the Power
Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / Iconoclast / London + The Mill / London
Client: Sony Interactive Entertainment Category: Television & VOD / Long Form - Campaign
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft Category: Non-traditional & Guerrilla Marketing
Feel The Power of Pro
Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / London + The Mill / London
Client: Sony Interactive Entertainment Category: Craft - Direction / Single
GAME CHRONICLE
Agency: ENJIN TOKYO / Tokyo + BIRDMAN / Tokyo
Client: All Nippon Airways Category: UX / UI / User Experience
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London
Client: Xbox / Microsoft Category: Integrated Digital & Physical Product
Metro Exodus: Artyom's Nightmare
Agency: Platige Image / Warsaw + Deep Silver / Larkspur + 4A Games / Sliema
Client: Deep Silver Category: Visual & Audio Craft / Animation
The Real Cost - One Leaves
Agency: FCB NY / New York + Initiative / New York
Client: FDA Category: Games / Digital & Physical
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London
Client: Xbox / Microsoft Category: Brand Transformation
Ghost Recon
Agency: DDB, / Paris + Frenzy / Paris
Client: Ubisoft Category: Craft - Sound Design / Single
ECHOs
Agency: DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris
Client: Ubisoft Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
My life as a NPC
Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client: Ubisoft Category: Online Video / Online-only Video - Campaign
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Out-of-Home / Dynamic Billboards & Transit
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Creative Use of Data / Data Visualization
The Baptism
Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client: Ubisoft Category: Craft - Cinematography / Single
My life as a NPC
Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client: Ubisoft Category: Social Post / Campaign
The Baptism
Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client: Ubisoft Category: Craft - Direction / Single
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Craft / Dynamic Data Visualization
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Events & Competitions
The Baptism
Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client: Ubisoft Category: Craft - Editing / Single
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Experiential / Live Events
Award:
2022 Music & Sound Craft Merit Award
Agency:
Early Man Film Pvt Ltd / Mumbai + DDB Mudra Group / Mumbai
Client:
Battlegrounds Mobile India
Title:
Machine Gun Mouth
Category:
Sound Editing
Annual ID:
OS22_MS057M
Award:
2022 Film Merit Award
Agency:
McCann / London + Blinkink / London + Craft / London
Client:
Microsoft / Xbox
Title:
Bound By Ink
Category:
User-Generated Content
Annual ID:
OS22_FI121M
Award:
2022 Gaming Merit Award
Agency:
Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne
Client:
La Trobe University
Title:
NURO
Category:
Mobile Games / Branded Game
Annual ID:
OS22_GA012M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles
Client:
Meta Quest [fka Oculus]
Title:
Billie Eilish x Beat Saber
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS024M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
Gaming / Computer & Console
Annual ID:
OS22_IN064M
Award:
2022 Social Media Merit Award
Agency:
72andSunny / Los Angeles
Client:
Activision Blizzard / Call of Duty
Title:
Warzone in Paradise
Category:
Mobile-First Video / Over 15 Seconds
Annual ID:
OS22_SM060M
Award:
2022 Social Media Merit Award
Agency:
72andSunny / Los Angeles
Client:
Activision Blizzard / Call of Duty
Title:
Warzone in Paradise
Category:
Influencer Marketing / Single Channel
Annual ID:
OS22_SM080M
Award:
2022 Film Merit Award
Agency:
DDB Mudra Group / Mumbai + Early Man Films / Mumbai
Client:
Battlegrounds Mobile India
Title:
Game Responsibly - Machine-gun Mouth
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI080M
Award:
2022 Film Merit Award
Agency:
GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles
Client:
Activision Blizzard / Call of Duty
Title:
Vanguards of Photography
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI089M
Award:
2022 Moving Image Craft Merit Award
Agency:
Early Man Film Pvt Ltd / Mumbai + DDB Mudra Group / Mumbai
Client:
Battlegrounds Mobile India
Title:
Machine Gun Mouth
Category:
Casting
Annual ID:
OS22_MI136M
Award:
2022 Music & Sound Craft Merit Award
Agency:
No.8 Sound & Vision Ltd / London
Client:
EA Sports
Title:
FIFA 22 Hyper Motion
Category:
Sound Design
Annual ID:
OS22_MS051M
Award:
2022 Gaming Merit Award
Agency:
INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
PC Games / Brand Integration / Placement
Annual ID:
OS22_GA014M
Award:
2022 Branded Entertainment Merit Award
Agency:
GUT / Miami + Activision Blizzard / Santa Monica
Client:
Activision Blizzard / Call of Duty
Title:
Vanguards of Photography
Category:
Experiential / Brand Installations
Annual ID:
OS22_BE076M
Award:
2020 Radio & Audio Gold Pencil
Agency:
DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client:
Ubisoft
Title:
Green Dawn
Category:
Experiential Radio & Audio
Annual ID:
OS_RA20_012G
Award:
2020 Radio & Audio Gold Pencil
Agency:
DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client:
Ubisoft
Title:
Green Dawn
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_025G
Award:
2020 Branded Entertainment Gold Pencil
Agency:
McCann / London + Craft/McCann / London + Momentum / London
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_034G
Award:
2020 Digital Craft Silver Pencil
Agency:
McCann / London + Craft/McCann / London + Momentum / London
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC20_007S
Award:
2020 Direct Marketing Silver Pencil
Agency:
McCann / London + Craft/McCann / London + Momentum / London
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Integrated Campaign
Annual ID:
OS_DI20_029S
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client:
Ubisoft
Title:
Green Dawn
Category:
Innovation in Experiential
Annual ID:
OS_EX20_028S
Award:
2020 Print Silver Pencil
Agency:
McCann / London + Craft/McCann / London + Momentum / London
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Promotional Items / Booklets & Brochures
Annual ID:
OS_PT20_014S
Award:
2020 Moving Image Craft Bronze Pencil
Agency:
Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Nexus Studio / London + The Mill / London
Client:
Sony Interactive Entertainment
Title:
The Fall
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI20_030B
Award:
2020 Integrated Bronze Pencil
Agency:
McCann / London + Craft/McCann / London + Momentum / London
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Co-Promotions
Annual ID:
OS_IG20_014B
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client:
Ubisoft
Title:
Green Dawn
Category:
Audio
Annual ID:
OS_BE20_014B
Award:
2020 Digital Craft Merit Award
Agency:
DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris
Client:
Ubisoft
Title:
ECHOs
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC20_036M
Award:
2020 Radio & Audio Merit Award
Agency:
DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client:
Ubisoft
Title:
Green Dawn
Category:
Online / Branded Podcast
Annual ID:
OS_RA20_041M
Award:
2020 Interactive & Online Merit Award
Agency:
DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris
Client:
Ubisoft
Title:
ECHOs
Category:
Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN20_064M
Award:
2020 Film Merit Award
Agency:
Funworks / OAKLAND
Client:
Ubisoft
Title:
Watch Dogs Legion 101
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_103M
Award:
2020 Out of Home Merit Award
Agency:
McCann / London + Craft/McCann / London + MRM//McCann / London + Microsoft / Reading
Client:
Xbox / Microsoft
Title:
Everyday Escape
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_051M
Award:
2020 Film Merit Award
Agency:
Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / Iconoclast / London + The Mill / London
Client:
Sony Interactive Entertainment
Title:
Feel the Power
Category:
Television & VOD / Long Form - Campaign
Annual ID:
OS_FI20_071M
Award:
2020 Direct Marketing Merit Award
Agency:
DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client:
Ubisoft
Title:
Green Dawn
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_111M
Award:
2020 Moving Image Craft Merit Award
Agency:
Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / London + The Mill / London
Client:
Sony Interactive Entertainment
Title:
Feel The Power of Pro
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_053M
Award:
2020 Digital Craft Merit Award
Agency:
ENJIN TOKYO / Tokyo + BIRDMAN / Tokyo
Client:
All Nippon Airways
Title:
GAME CHRONICLE
Category:
UX / UI / User Experience
Annual ID:
OS_DC20_023M
Award:
2020 IP & Products Merit Award
Agency:
McCann / London + Craft/McCann / London + Momentum / London
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP20_025M
Award:
2020 Digital Craft Merit Award
Agency:
Platige Image / Warsaw + Deep Silver / Larkspur + 4A Games / Sliema
Client:
Deep Silver
Title:
Metro Exodus: Artyom's Nightmare
Category:
Visual & Audio Craft / Animation
Annual ID:
OS_DC20_045M
Award:
2020 Branded Entertainment Merit Award
Agency:
FCB NY / New York + Initiative / New York
Client:
FDA
Title:
The Real Cost - One Leaves
Category:
Games / Digital & Physical
Annual ID:
OS_BE20_069M
Award:
2020 Integrated Merit Award
Agency:
McCann / London + Craft/McCann / London + Momentum / London
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Brand Transformation
Annual ID:
OS_IG20_036M
Award:
2020 Moving Image Craft Merit Award
Agency:
DDB, / Paris + Frenzy / Paris
Client:
Ubisoft
Title:
Ghost Recon
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_099M
Award:
2020 Experiential & Immersive Merit Award
Agency:
DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris
Client:
Ubisoft
Title:
ECHOs
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_EX20_060M
Award:
2019 Creative Use of Data Best of Discipline Pencil
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU19001G
Award:
2019 Interactive & Online Gold Pencil
Agency:
DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client:
Ubisoft
Title:
My life as a NPC
Category:
Online Video / Online-only Video - Campaign
Annual ID:
OS_IN19015G
Award:
2019 Creative Use of Data Gold Pencil
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU19001G
Award:
2019 Print & Outdoor Gold Pencil
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Out-of-Home / Dynamic Billboards & Transit
Annual ID:
OS_PO19030G
Award:
2019 Creative Use of Data Silver Pencil
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Creative Use of Data / Data Visualization
Annual ID:
OS_CU19003S
Award:
2019 Moving Image Craft Silver Pencil
Agency:
DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client:
Ubisoft
Title:
The Baptism
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19026S
Award:
2019 Social Media Silver Pencil
Agency:
DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client:
Ubisoft
Title:
My life as a NPC
Category:
Social Post / Campaign
Annual ID:
OS_SM19009S
Award:
2019 Moving Image Craft Silver Pencil
Agency:
DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client:
Ubisoft
Title:
The Baptism
Category:
Craft - Direction / Single
Annual ID:
OS_MI19005S
Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_EX19021B
Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Events & Competitions
Annual ID:
OS_EX19007B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client:
Ubisoft
Title:
The Baptism
Category:
Craft - Editing / Single
Annual ID:
OS_MI19022B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Experiential / Live Events
Annual ID:
OS_DI19014B